ABOUT

About

Katya – Lead Designer and Creative Director

I am a 3rd year design student at the University of New South Wales developing multimedia solutions that focus on a client’s needs. My creativity was evident from a young age, where exposure to technology and editing software fuelled my passion to peruse design within the digital world. Now as an emerging designer, I tailor my skillset to produce bespoke multimedia solutions encompassing areas such as user interface/user experience, graphics and photography/videography. My pragmatic approach enables me to place emphasis on the quality of my service and details of a project, consistently curating a high-quality standard across my work. I value communication and being able to understand a client to craft a solution that uniquely captures their business. Personal qualities such as being strong-willed and striving for excellence, are aligned throughout my methodology, design thinking. Where design becomes a cyclical process of iteration and refining, allowing me to tailor my service and designs to the client’s niche. Design has been a consistent outlet for my ideas, both inside and outside of my studies – and now I bring my creative eye to the world.

Some of my favourite design quotes

Good design is invisible. Bad design screams out its inadequacies

Don Norman

Design is the intermediary between information and understanding

Hans Hoffman

Art is for the self, design is for the other

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Why Twenty Eight?

The number 28 has significant meanings, particularly its association with success, drive, strength, leadership and self-determination.

The 28 Collective is focused on fostering motivation for success, to value working toward goals and achieving individual success.